For some time now there has been speculation about the
arrival of advertising on WhatsApp. Although the policy of the instant
messaging app, WhatsApp has always been the non-inclusion of ads, after
cancelling the payment of the annual fee, it seems that the advertisements
could soon reach the platform.
WhatsApp Is Set To Show Enterprise Level Advertisements.
Now, it seem that it will materialize a number of
advertising formula connected to Face book and WhatsApp Business, although for at
the present its format and uniqueness are unidentified. This is clear beginning
a report published by WABetaInfo; the entryway specialized in the analysis of
the beta versions of WhatsApp to reveal latest features and features of the immediate
messaging app.
For a number of time now there has been rumor about the coming
of advertising on WhatsApp. even though the policy of the instant messaging app
has always been the absence of ads, after cancelling the payment of the yearly
fee, the theory that advertising might arrive at the platform began to sound
with the force because this movement supposed the loss of the application’s
sole resource of income.
According to its publication, WhatsApp has updated the terms
of service in the beta version of the Android application to add closer relatives
with facebook and add new information connected to advertising.
under you can see a piece of the new text of the terms and
conditions of the service that explains how the announcement in WhatsApp will
be expressed:-
“WhatsApp is working to find helpful ways for our users to
connect with company on WhatsApp to receive information about orders,
transactions and appointments, notifications of delivery and batch, the update
of products and services, marketing messages, listings of marketable directory
to discover business on WhatsApp and other sponsored content/announcement of this
ccompies”
Now, does this point to that WhatsApp is being paid ready to
bombard us with ads? At the moment, what can be read in the terms and conditions
filtered by WABetaInfo only indicates that companies can send us advertising,
but the format or detailed uniqueness are not definite at any point.
though, it seems doubtful that they will start to show ads
in the application, but everything seem meant at offering additional functions
to the companies of WhatsApp Business to monetize the platform. At the moment present
is no official confirmation from the company, so we will have to wait to learn
more.
“for the period of the next year, we will work with Face
book company to do so. For example, you might see options on Face book to start
a conversation with a company on WhatsApp. If you use the Face book Company
Products, we will ask Face book to use the information it has about you and
your interests to help us offer you with a way to connect with companies in a applicable
and personalized way through informative marketing messages, listings of
business directories and other content/sponsored ads on WhatsApp.”
